Apple has announced a massive refresh of the software running on its desktop, TV and mobile devices, which will monitor its device users' usage.
The new Apple Differential Privacy technology will help the Cupertino, California, based technology giant discover the usage patterns of users.
Apple said, in a press statement, that Differential Privacy would not compromise the privacy of individuals.
"In iOS 10, this technology will help improve QuickType and emoji suggestions, Spotlight deep link suggestions and Lookup Hints in Notes," Apple said in a press statement.
"Security and privacy are fundamental to the design of Apple hardware, software and services. iMessage, FaceTime and HomeKit use end-to-end encryption to protect your data by making it unreadable by Apple and others. iOS 10 uses on-device intelligence to identify the people, objects and scenes in Photos, and power QuickType suggestions. Services like Siri, Maps and News send data to Apple's servers, but this data is not used to build user profiles."
iOS 10, the latest iteration of Apple's mobile operating system developed for iPads, iPods and Phones, also includes a new Home app "deeply integrated", delivering a simple and secure way to set up, manage and control external devices from your iOS device such as an Apple TV.
Apple made the developer preview of iOS 10 available to those on the iOS Developer Program this week, and a public beta program version will launch in July at beta.apple.com. Apple promised iOS 10 would have better integration of Apple's mobile personal assistant Siri with redesigned Maps, Photos, Apple Music and News apps.
Apple promised iOS 10 would include a "huge update" to the Messages app that would deliver "more expressive and animated ways" to message contacts. The update includes "stickers and full-screen effects".
Apple's senior vice president of Software Engineering Craig Federighi described iOS 10, in a media release, as "our biggest release ever, with delightful new ways to express yourself".
He said the redesigned apps were "more intuitive and more powerful, making everything you love about your iPhone and iPad even better. iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy."
The opening of Siri to developers would allow the personal assistant to be applied in new ways.
The Photos in iOS 10 app includes Memories, which scans your photos and videos to find favourite and forgotten pictures, automatically creating a movie with theme music, titles and cinematic transitions.
Apple Music has been completely redesigned to and a Search tab has been added to make finding music easier.
Raise to Wake, built into iOS 10, automatically wakes the iOS device. Notifications, Today view and Control Center are accessible with just a swipe or a press, and deeper 3D Touch™ integration with iPhone 6s and iPhone 6s Plus.
Additional iOS 10 Features:
- Siri intelligence brings new QuickType features, including contextual predictions to surface relevant information based on location, calendar availability or contacts; and predictive typing supports multiple languages without switching keyboards.
- Phone adds integration for third-party VoIP calls, voicemail transcription and a new caller ID extension for spam alerts.
- Built-in app updates include Safari split-view for iPad, Notes collaboration and Live Photos™ editing.
- Bedtime Alarm in the Clock app lets you set a regular sleep schedule and receive bedtime reminders.