Samsung Electronics has launched what it is describing as the most intuitive smart watch on the market in the Samsung Gear S2.
Head of IM Commercial at Samsung New Zealand Stefan Lecchi said the Gear S2 had a unique rotating bezel, which ensured users would have a quicker, more precise method to comfortably access notifications and applications.
"We think it's the most intuitive smart watch on the market," he said.
At 11.4 mm thick, the Samsung Gear S2 has a light and compact design. It offers an incredibly vibrant viewing experience for a smartwatch, thanks to its 1.2-inch circular screen and its 360 x 360 resolution (302 ppi). The applications on the Gear S2 can be viewed with clarity so that users don't miss notification pop-ups. Also, with the latest Tizen operating system and an optimized 1-GHz dual core processor, the Samsung Gear S2 can perform tasks easily and efficiently.
There's two models. The Gear S2 has a minimal and modern design. The Gear S2 classic is aimed at those who prefer a more timeless watch design, offering an elegant black finish with a matching genuine leather band.
Users can stay connected with at-a-glance notifications to check calendars, e-mails, news and can even send important texts directly from their wrist via a wifi or Bluetooth connection with a paired smartphone.
New fitness functions on the Samsung Gear S2 will encourage consumers to stay healthy and active. The 24-hour activity log lets users view daily activity progress and patterns at a glance. It will also send reminder updates to motivate users to stay on track with their fitness goals.
All of these connected features will be supported by a battery that can last up to three days, allowing wearers to stay connected without the hassle of constantly having to recharge. To charge, simply place the Samsung Gear S2 on the wireless charging dock.
The Samsung Gear S2 reflects Samsung's commitment to openly collaborate with developers and partners to bring increased customization and applications to its devices. Samsung is working closely with local partners, including New Zealand fashion label Stolen Girlfriends Club and Italian designer Alessandro Mendini, to offer a range of watch faces and watch bands so that users can have a variety of ways to express their personal style and mood. Users can easily change the band with one click, and change the watch face for a more personalized and sophisticated Gear experience depending on the time, place or occasion.
A variety of apps optimised for the Gear S2's circular user interface will be available at launch. Through open collaboration with developers and partners, Samsung is continuing to enrich its wearable ecosystem and provide users with a more optimised and unique smart wearable experience.
Chief executive and head of Samsung's IT & Mobile Business. JK Shin said Samsung has pioneered and advanced the wearables category over recent years, bringing brave new concepts to the smart wearables market.
"The SamsungGear S2 reflects Samsung's most progressive innovation. It is the perfect complement for any occasion, easily taking you from day to night, from work to work out—and ensuring that you get more out of every moment in your day, by making it smarter and ultimately more personal and fun."
The Samsung Gear S2 (RRP$549) is available in a dark grey case with a dark grey band and silver case with a white band. The Samsung Gear S2 classic (RRP$649) is available in a black case with a leather band. Both models are onsale now at samsung.com/nz/galaxy/gear-s2