New iPhone breaks sales record, Apple claims

Apple is boasting it has set a new record in selling in excess of 13 million new iPhone 6S and iPhone 6S Plus models just three days after the new hardware launched.

Apple's chief executive Tim Cook said, in a media statement, that sales for the new iPhone 6s and iPhone 6s Plus had been phenomenal, blowing past any previous first weekend sales results in Apple's history.

"Customers' feedback is incredible and they are loving 3D Touch and Live Photos, and we can't wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on 9 October," the chief executive said.

It seems up sizing its signature phone by following the competition, such as Samsung with its Galaxy range, and Nokia, with its Lumia range, is beginning to pay off for the company which cornered the smart phone market before losing so much of it to phones running iterations of Google's Android operating system

The new iPhones come with a new version of iOS, Apple's proprietary mobile operating system, with some built in improvements over previous versions. The most revoluntionary change, Apple champions, is the Multi Touch functionality which opens up the possibilities in the Apple app store. With this new functionality you can get to different features of apps depending on how heavy or lightly you press on the app and its functions.

So far so good, as far as iOS9 is concerned. Apple says it brings more intelligence to the iPhone with proactive assistance, powerful search and improved Siri features, all while protecting users' privacy. Certainly Siri is the best version yet, having no trouble with queries other versions struggled with.

Built-in iOS9 apps become more powerful with a redesigned Notes app and detailed transit information in Maps, which won't be much use in New Zealand but handy in big cities overseas. The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your devices.

The new iPhones are powered by the Apple-designed A9 chip delivering faster performance and better  battery life and Apple boasts are designed with the strongest glass on any smartphone and 7000 series aluminium, the same alloy used in the aerospace industry, in metallic finishes that include rose gold.

iPhone 6s and iPhone 6s Plus are available in gold, silver, space grey and the new rose gold metallic finishes for a recommended retail price of NZ$1,199 for the 16GB model, NZ$1,399 for the 64GB model and NZ$1,599 for the 128GB model.

iPhone 6s Plus is available in gold, silver, space grey and the new rose gold metallic finishes for a recommended retail price of NZ$1,399 for the 16GB model, NZ$1,599 for the 64GB model and NZ$1,799 for the 128GB model.

In New Zealand, the new iPhones are available through Vodafone, Spark, 2degrees and additional carriers, and selected Apple Authorised Resellers as well as